Today, with over 1 million businesses using its platform globally and more than 100,000 active users monthly, AWeber remains a major player in the marketing automation space. But in an age where email platforms are popping up left and right—offering slick interfaces, AI features, and sophisticated workflows—does AWeber still hold its ground?
According to a report by Statista, the number of global email users is set to reach 4.5 billion by 2024, making it a crucial platform for marketers to leverage. When it comes to email marketing, Aweber stands out as a reliable and user-friendly platform that empowers businesses to create, send, and track their email campaigns with ease.
In this in-depth review of aweber, we’ll explore everything from how it works and what it offers, to its ease of use, key features, pricing, pros and cons, and how it compares to other tools on the market. Whether you’re just starting out or you’re a seasoned marketer, this guide will help you decide if AWeber is the right choice for your business in 2025.
What is AWeber?
AWeber is an email marketing platform that offers tools to help individuals and businesses create and manage mailing lists, design email templates, and automate marketing sequences. Its mission is simple: make powerful email marketing easy and accessible for everyone.
Unlike some competitors that cater to large enterprises, AWeber’s sweet spot lies with small businesses, entrepreneurs, bloggers, and nonprofits. Its interface is built to be intuitive, and it offers everything you need to send professional emails, without requiring technical skills or a big budget.
From sending newsletters to crafting automated welcome sequences, AWeber makes it possible to build strong, personalized connections with your audience, without spending hours managing your campaigns.
How AWeber Works
Getting started with AWeber is refreshingly simple. Once you sign up, you’re guided through setting up your first list, connecting your website or landing page, and creating your first email.
You can use AWeber to collect email subscribers through sign-up forms or integrations with platforms like WordPress, Shopify, and PayPal. Once someone joins your list, AWeber lets you send them emails immediately, or place them into automated workflows.
These autoresponders are at the core of AWeber’s functionality. You can build sequences that trigger based on subscriber actions — like signing up for a freebie, clicking a link, or making a purchase. It’s a hands-off way to stay engaged with your audience and gently guide them toward conversion.
AWeber stores your subscribers in a list-based system. Unlike some tools that allow tagging across a master list, AWeber encourages organizing contacts by different lists. This can be beneficial for managing different campaigns or brands but may feel rigid if you’re used to tag-based segmentation.
Once your list is built, sending emails is as simple as choosing a template, writing your content, and clicking send. You can also schedule emails or create recurring campaigns.
AWeber Key Features
What makes AWeber a reliable tool, even after two decades in business, is its ability to evolve while sticking to its core promise: making email marketing easy.
One of its biggest strengths is its drag-and-drop email builder. Whether you want to start from scratch or choose from 700+ pre-designed templates, it’s incredibly user-friendly. You can add images, buttons, text blocks, and even videos without touching any code.
AWeber also includes AI-powered email content generation — a newer addition that helps you write subject lines, email content, and headlines using AI suggestions. While not as sophisticated as full AI writing tools, it’s helpful for overcoming writer’s block or creating content quickly.
Another standout feature is AMP for Email. This allows you to add interactive elements like carousels, product displays, or polls directly inside an email, without requiring the reader to click through to a separate page. AWeber was one of the first email marketing platforms to adopt this technology.
You’ll also find powerful automation capabilities. You can build basic workflows with triggers and actions, although these aren’t as advanced or visual as platforms like ActiveCampaign. Still, for most small business use cases, it’s more than enough.
In addition, AWeber offers:
- Unlimited landing pages
- Prebuilt campaigns
- Tagging and segmentation
- Ecommerce tools (product catalogs and payment buttons)
- A built-in stock image library
- Integrations with 100+ tools like Zapier, WooCommerce, and Stripe
Aweber Pros and Cons
Pros:
- Intuitive user interface
- Extensive template library
- Advanced automation features
- Robust analytics and reporting
- Excellent deliverability rates
Cons:
- Pricing can be on the higher side for small businesses
- Limited customization options for templates
Aweber Pricing Plans
Aweber offers a range of pricing plans to cater to the varying needs of businesses. The plans are based on the number of subscribers, starting from a free plan for up to 500 subscribers. As the subscriber count grows, users can choose from different tiers with additional features such as advanced automation and personalization options. While Aweber may not be the most cost-effective solution for all businesses, its feature-rich plans justify the investment for those seeking a comprehensive email marketing platform. AWeber offers a very simple pricing structure:
1. Free Plan
- Up to 500 subscribers
- 3,000 email sends/month
- 1 email automation
- Basic templates and reporting
2. Lite Plan ($14.99/month)
- Unlimited emails
- Advanced email automation
- Email split testing
- Removes AWeber branding
3. Plus Plan ($29.99/month for up to 500 subscribers)
- All Lite features
- Web push notifications
- Behavioral automation
- More advanced analytics
Aweber Deliverability
No email marketing platform is useful if your emails don’t land in inboxes. Fortunately, AWeber consistently ranks among the top in terms of email deliverability rates.
According to a third-party study by EmailToolTester, AWeber achieved a delivery rate of 99% across major inbox providers in 2023. The company also maintains close relationships with ISPs and follows industry best practices like automatic DKIM and SPF records, which improve trust with email providers.
Additionally, AWeber has a built-in spam score checker to alert you of potential red flags in your email before sending. This gives you a better chance of avoiding the promotions or spam folder.
Aweber Automation
Automation is a key feature that sets Aweber apart from its competitors. With Aweber’s automation tools, users can create email sequences, triggers, and workflows to engage with their subscribers at the right time with the right content. This not only saves time for businesses but also allows for personalized and targeted communication that drives better results. AWeber’s automation is ideal for those just stepping into email marketing. Here are some things you can do:
- Send a Welcome Email Series when someone signs up
- Tag Subscribers based on link clicks
- Create Engagement-Based Triggers
Aweber Integration
Aweber integrates seamlessly with a variety of third-party tools and platforms, making it easy for users to connect their favorite apps to streamline their email marketing efforts. From CRMs to e-commerce platforms, Aweber’s integrations ensure that users can leverage the full potential of their email marketing campaigns and enhance their overall digital marketing strategy. AWeber integrates with over 1,000 tools and platforms, either directly or through third-party services like Zapier. Some popular integrations include:
- WordPress (with an official plugin)
- Shopify
- PayPal
- WooCommerce
- Leadpages
Aweber Customer Support
Customer support is another area where Aweber shines. With a dedicated support team available via phone, email, and live chat, users can get timely assistance for any queries or issues they may encounter. Whether it’s troubleshooting technical problems or seeking advice on best practices, Aweber’s friendly and knowledgeable support team is there to help every step of the way.
Who Should Use AWeber?
If you’re a small business owner, blogger, freelancer, coach, or nonprofit, AWeber is designed with you in mind. It has all the core tools to help you grow and manage your email list without overwhelming you with unnecessary complexity.
It’s also great for ecommerce stores, thanks to product blocks, Stripe integration, and checkout-ready landing pages.
If you need enterprise-level automation, custom reporting, or CRM features, you might want to look elsewhere. But for most users looking for a stable, reliable, and affordable email tool — AWeber checks all the boxes.
Is AWeber Still the Best Email Marketing Tool?
That depends on your needs. While newer platforms might dazzle with AI or ultra-granular automation, AWeber stays focused on what it does best: helping regular people create and send effective emails.
It may not be the trendiest email tool on the market, but it’s proven, affordable, and trustworthy. If you value ease of use, deliverability, and support over shiny bells and whistles, then AWeber is absolutely worth considering in 2025.
Conclusion
Aweber is a comprehensive email marketing platform that combines ease of use, powerful features, and excellent support to help businesses of all sizes succeed in their email marketing efforts. By leveraging Aweber’s capabilities, businesses can create engaging campaigns, drive conversions, and build lasting relationships with their audience. If you’re looking to take your email marketing to the next level, Aweber is definitely worth considering.Ready to try it for yourself? AWeber offers a free plan, so there’s no risk in signing up and giving it a test drive. Head over to aweber and launch your first email campaign today.
